About The Wash Guide
Everyone does laundry. Almost nobody was taught how.
The Wash Guide is a laundry app and a journal, founded in 2026 by Nick Townsend and available in more than 130 countries. It exists to answer one small question properly, the one asked in every home with a washing machine: how do I wash this?

Washing gets done everywhere. The Wash Guide is built for wherever that is.
Chapter one
It started with a bedsheet.
It was spring. The winter bedding had been folded away, the linens were coming out, and among them was a new sheet: pure linen, beautiful, and far more expensive than a bedsheet has any right to be. Nick’s partner had just bought it.
Then came the question: how should we wash this? Nick knew what he would normally do. He would put it in the drum and turn the dial all the way up, because he had heard somewhere, once, that bedding is washed at 60. He would call it a very guy thing to do. He also knew, in that moment, that he would never recommend it to anyone else.
Everything he needed had been there all along, printed on the label. Wash at 40. Do not bleach. Tumble dry on normal heat. Iron on high. A dry cleaner could take it too. Five symbols he had looked at the way most people do, as decoration. With the linen, he had got lucky.
So he went through the house, found the label on absolutely everything, and worked out what each symbol meant. Not everything had been as lucky as the linen. More than one good wool jumper had met its end along the way: no wool cycle, too cold, too warm, vinegar, no vinegar. Worst of all, he had blamed the people who made them.
Chapter two
What he found was folklore.
Nick has a habit of falling into subjects, and he fell into this one. He isn’t a chemist. He is someone who has spent years reading and researching for the love of it, and he thought this one would take an evening.
It did not. He searched, and every page he found was certain, and no two of them agreed. For most questions about laundry, nobody had written the answer down in one place with the evidence beside it.
What there was instead was folklore, and folklore deserves more respect than it gets. For most of history it was the only teacher there was: lessons learned by trial and error, paid for in ruined clothes, and handed from one generation to the next. Its weakness is that it arrives without its reasons. When one family’s advice contradicts the next family’s, nobody can say which is right. Even the care symbols, which are an international standard, are something most of us were never shown how to read.
The more he read, the clearer one thing became. People weren’t washing badly because they were careless. They were washing the way they had been shown, and nobody had ever been shown properly. Including him.
Nobody was doing it wrong. Nobody had ever been taught.
Chapter three
So he built the answer.
The Wash Guide did begin as a note on his phone. The first advice it ever gave went out as a WhatsApp message, with a photo of a detergent bottle attached. Then it became a spreadsheet, and the spreadsheet grew. But a spreadsheet is only as good as how fast you can find it, and that gets harder every month, somewhere under the receipts, the itineraries and the memes. And there was always the feeling that he had to go further. In 2026 he did: it became a company, and a brand.
The idea hasn’t changed since. A straight answer for the garment in your hands: the dose, the temperature, and why. It doesn’t lecture you about how you have been doing it, and it doesn’t shrug and say it depends.
None of this sets folklore aside. It gives folklore the chance to be backed by science and by real experience. People have cared about the things they wear and live in for centuries, and The Wash Guide builds on all of them. It is so much greater than us, because this is one of the few things nearly everyone has wondered at some point. How do I wash this? What does that symbol mean? I’ve spilled coffee on it, how cooked am I?
It was never going to be for one country, either. Detergents, machines, water and labels are different everywhere, so a single answer would be wrong for most of the world. The app follows the place you are in, down to whether your machine says 40, 105 or Warm.
- Countries it’s available in
- 130+
- Markets in the catalogue
- 23
- Care symbols decoded
- 45
- Sources cited in the Journal
- 37
What it is today
An app on your phone, and a reference anyone can read.
The app is the doing: the wash in front of you, the detergents you own, the machine, the people you live with. The website is the reading, and all of it is open.
The first months
A lot has happened in a few months.
The Wash Guide is a few months old. This is what those months held.
2026
The Wash Guide becomes a company.
A note on a phone had become a spreadsheet, and the spreadsheet was no longer enough.
6 July
thewashguide.app opens.
A single page and a waitlist, weeks before there was an app to wait for.
31 July
The app goes live on Google Play.
Available in more than 130 countries from the first day. The symbol decoder publishes on the web the same day.
3 August
The Recipe comes to the web.
The dosing calculator, open to anyone in a browser, built on the same rules as the app and tested against them.
9 September
The catalogue reaches 23 markets.
From the United States and Brazil to Egypt, Japan, Poland and the Nordics. Anywhere else, you add your own products in seconds.
10 September
The Journal gets its name.
The writing moves to a home of its own, with every piece sourced and dated.
22 September
The iPhone and Mac apps launch.
The same guidance, built native for Apple’s devices.
How it’s made
Three things we hold to.
A finding gets a source.
Where research exists, it is listed at the foot of the piece so you can read it yourself. Where it doesn’t, we say that what follows is our reasoning, and we label it as reasoning. Our editorial standards set out the rest.
Nobody gets a lecture.
The app doesn’t nag, doesn’t break your streak and never ranks you last. People change a habit when they recognise themselves in something, not when they are made to feel behind.
It works where you live.
The catalogue is stocked for 23 markets, and temperatures read the way your own machine writes them. If your detergent isn’t in the catalogue yet, you can add it yourself in a few seconds.
What comes next
There’s a great deal still to do.
The iPhone and Mac apps have just arrived. More markets are being stocked. The Journal has a long list of questions it hasn’t answered yet, and they are the ones people argue about.
If your country, your detergent or your question is missing, that’s the most useful thing you can tell us. Write to us.
My years of reading and researching have always wanted a home. In many ways this is it. I started it because I wanted one good answer and couldn’t find it. If The Wash Guide has given you one, it’s done its job.

Founder and editor
The heron is Linus. His name is close to linum, the Latin for flax, which linen is made from.
Colophon
- Founded
- 2026, by Nick Townsend, who edits it and writes every piece in the Journal.
- The company
- The Wash Guide is operated by Obasien Group Ltd, registered in England and Wales under company number 17314957.
- Where to get it
- On iPhone, iPad, Mac and Android. The website is at thewashguide.app.
- Write to us
- hello@thewashguide.app for anything at all, press included. Every other address is on the contact page.