The Journal
Laundry, explained without the lecture.
Ask how often to wash anything and you will get five answers, most of them confident and few of them sourced. This is an attempt at a sixth: what the evidence supports, where it runs out, and what to do in between.
Eight pieces in three sections, every number sourced or called reasoning.
29 sources citedLast updated 10 September 2026
The Why
The founding piece: what the wash is for, and why most of the work happens somewhere else.
How Often
The answer first, then the argument. Six intervals, each with its evidence, and the schedule that holds them.
- How OftenHow often should you actually wash your bedsheets?Weekly is one of the better-supported numbers in laundry. Two that people repeat are not, including one of ours.Weekly5 min1 source

- How OftenHow often should you actually wash your pillows?Half of them should never be submerged, and the frightening statistics behind the advice turn out to have no study under them.Twice a year, if it can be washed5 min4 sources

- How OftenEditor’s pickHow often should you actually wash your jeans?There is no honest number, and the three camps who offer you one are each answering a different question from the one you asked.When they smell or sag10 min7 sources

- How OftenHow often should you actually wash your gym clothes?Every time, and not because of germs. The smell is an oil, the fabric holds on to it, and the wash never quite gets it all out.Every wear6 min5 sourcesUpdated 10 Sep

- How OftenHow often should you actually wash your towels?Less often than the scary numbers suggest, and it depends far more on how the towel dries than on how often you have used it.Every 3 or 4 uses6 min4 sources

- How OftenHow often should you actually wash your bras?The interval is the easy half. What decides whether a bra still fits in a year is whether it gets a day off between wears.Every 2 to 3 wears5 min1 source

Stains
What a mark is made of decides how it comes out. The chemistry, without the lecture.
That is the Journal. The other two things here are a decoder for every symbol on a care label and a calculator for the dose, which works out what the load in front of you actually needs.

The app
The Companion in your pocket.
The Journal is the reading. The app is the doing: every schedule, the care label decoded, and a dose for the bottle you actually own. Free on Android, and no account to start.
On iPhone
Tell me when iOS lands. One email the day it arrives, and that is the only reason we will ever use your address.
The guidance is free. PRO carries the record and the choreography: schedules, allowances, and the household’s own reading of the machine.
- Your cupboard
- Every bottle you own, from a catalogue stocked for more than twenty markets, the US and Brazil to Japan and the Nordics. Anywhere else, add your own in seconds.
- Machine care
- When it needs a maintenance wash, how many loads since the last clean, and what your water is doing to it.
- The Household Hub
- A shared cupboard, washes assigned and settled fairly, and a little friendly rivalry to keep things moving.


